Model of Polish Market of Passenger Air Services in the Conditions of EU Standards
Purpose: The aim of the conducted research was to systematize the interdependencies existing on the market of air services and to identify the stimulators concerning models of sustainable development on this basis. . Design/Methodology/Approach: Research on the determinants governing the choice of the air travel segment is based on available literature, analysis and statistical documentation of the air transport market for the years 2003-2017. The following hypothesis was adopted: possibility of survival and development of passenger air transport companies on the market, in the conditions of globalization, is attributed only to those entities that are able to construct an effective strategy of competing and improving economic efficiency. Findings: The search for effective solutions to this problem on the passenger air transport markets required active participation in complex structures of mutual connections as a result of dynamic variability of relations between its participants. Practical Implications: The anticipated effect of this process will be creation of a new transport segment, in which the most effective and the most attractive elements of consumer service, which was defined as the central segment, will be developed. Increasing intensity of market competition leads to the intensification of the process of mutual adaptation of innovations and the best solutions existing on the market by some entities, as a result of which the differences in consumer service and changes in the structure of the sector are evened out. Originality/Value: This work includes the analysis of the process of creating and strengthening the market advantage in conditions of changes in the structure and functioning of the European air transport market after enlargement of the European Union. The model of the dependence of demand preferences on the price and comfort of services as well as evolution of airline operation models, was presented.