Chinese Craft in E-Commerce

Katarzyna Mazur-Kajta, Elzbieta Karas
European Research Studies Journal, Volume XXIV, Issue 2, 1037-1046, 2021
DOI: 10.35808/ersj/2171


Purpose: This article aims to answer the following questions: (1) Does Chinese craftsmanship also have a future in the e-commerce space? (2) How do Chinese artisans find their professional activity in the field of e-commerce? (3) What issues related to Chinese crafts and e-commerce are the topics most often shown by the media? Design/Methodology/Approach: The research used an analysis of the literature on the subject and Polish, English, and Chinese journalists published on the Internet. Findings: The article describes the Chinese internet industry's formation, which has surprised many with its dynamics and scale over the past 30 years. Chinese craftsmanship in e-commerce was presented from the perspective of shaping the spirit of craftsmanship and changes and modern trends in the contemporary economy. This paper analyzes the profiles of the "young" generation of craftsmen, who show an openness to changes and introduce new solutions and the willingness to follow the latest trends. Practical Implications: The presented results are important for the scientific community, mainly due to the apparent lack of materials related to craftsmanship and e-commerce and groups of craftsmen planning to expand their business with activity in the e-commerce space. Originality/Value: Research results can contribute to increasing the knowledge about the activity of artisans in the field of e-commerce and exploring the information presented by the Polish, English, and Chinese media.

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