Cluster Initiatives as a Competitiveness Factor of Modern Enterprises
The authors study the problem of provision of competitiveness of enterprises in the market economy, consider the existing methodologies of evaluation of competitiveness of enterprises, determine the factors of competitiveness, and offer hypothesis, according to which cluster initiatives facilitate the improvement of values of competitiveness factors and the increase of general competitiveness of enterprise. The authors check their hypothesis, analyzing the cluster’s influence on the formation of competitive advantages of its enterprises and on their competitiveness as a whole. As a result, the authors come to a conclusion that implementation of cluster initiatives facilitates the improvement of main factors of competitiveness of cluster enterprises, as it improves marketing, management, informational and technological component, and human capital and increase market share and market power of enterprises within cluster. As a result of the research the offered hypothesis is proved and it is determined that cluster initiatives facilitate the improvement of values of competitiveness factors and the increase of general competitiveness of enterprise. That’s why cluster initiatives are a competitiveness factor of modern enterprises.