Competitive Potential of Trade Organization: Theoretical and Methodological Foundations of Formation and Realization
Problematics of competitive potential of organization does not have any multi-disciplinary limitations of research. Study of competitive potential in connection with factors of its formation and conditions for realization, including competition, competitiveness, and competitive advantages of organization, was conducted by many scientists. At that, in view of sectorial specifics, there is domination of works devoted to study of competitive potential of production, not trade, organizations. Idea of sense, content, and structure of competitive potential, factors and conditions of its dynamics are not characterized by integrity of opinions, which leads to necessity for specification of theoretical aspects of formation of competitive potential. Methodology of study of competitive potential of organization in part of substantiation of evolutional approach and development of methodological tools which ensure its realization in analytical practice requires further development. Trade organizations have a need for concept and tools of development of competitive potential which correspond to modern realia of development of competitive relations in consumers market. These problems on the whole determine hypothesis of research and predetermined formulation of its goal and tasks. The purpose of the research consists in setting and solving scientific problem in the sphere of specification of theoretical aspects of formation of competitive potential in regard to specifics of activities of trade organizations, development of methodology, and methodological provision of its study, concept, and tools of development. In the conducted research, the authors distinguish the main aspects of treatment of competitive potential of organization and perform structuring of competitive potential of trade organization and determined conditions for provision of its dynamics; methodological approaches to study of competitive potential of organization are generalized, and evolutional approach and its methodological instrumentarium are substantiated; factors and conditions of realization of competitive potential of trade organizations are studied. Recommendations, formulated in the article, could be used for solving problems related to creation of new competitive advantages of enterprises and their effective realization.