Position of Low-Cost Banks on the Financial Market in the Czech Republic
In addition to insurance companies, pension funds, cooperative banks, investment companies, investment and share funds, and leasing companies, banks represent the most important segment of the financial sector with a stake of nearly 80% of total assets. The balance sum of the banking sector of the Czech Republic amounted to 5,476 billion CZK as of 1.3.2015. Innovative, low-cost players have become the latest trend on the banking market, presenting an alternative to traditional banking. They enforce a business mode of retail banking based on an internet platform. This paper defines and evaluates their activities compared to transnational companies in terms of business success and clients/ perception.